How do you get Tom Siestma's Attention

In Today's Washington Post article Tom Siestma has answers to some common sense questions on restaurants and service.

One of the answers which he asked a lot ablout is how to get his attention. If you have opened a new restaurant and have someting to say about why your restaurant is out of the ordinary here is his advice:

"HARDLY A WEEK GOES BY that I'm not asked by a restaurateur -- or more commonly, a fan or a relative of a restaurateur -- how a place can get reviewed in these pages. Obviously, it helps to be new or to offer something different, but the Magazine's monthly mix of critiques typically highlights restaurants that vary by cooking style, location and price. Few people want to read about Indian buffets or Penn Quarter hot spots four weeks in a row, after all. And at least half a dozen times a year, I like to serve up fresh appraisals of previously reviewed restaurants. As for the logistics, the best way for a restaurant to get my attention is to send me an e-mail (asktom@washpost.com) or letter (1150 15th St. NW, Washington, D.C. 20071) with a brief description of the business and a copy of the menu. None of that guarantees a review, but it does put a business on my radar screen."