The Evolution of the Super Bowl: From Newspapers to Real-Time Networks
Thank you for joining me in looking back at how the Super Bowl has transformed from a localized television event into a global digital laboratory. My own memory of the 2004 wardrobe malfunction remains a perfect example of this shift; I did not actually see it live, but only learned of it through the newspaper and television the following day. Today, that delay seems impossible. The Shift to Real-Time Networks The transition from the morning newspaper to the "second screen" has fundamentally changed brand accountability. In the early 2000s, a brand could survive a mistake overnight. Today, hashtags allow for live, crowdsourced critiques. Brands no longer just broadcast; they participate in a digital conversation that happens at the speed of light. The Super Bowl Graveyard: Brands That Vanished The game is often a graveyard for companies that prioritize "shock value" over long-term strategy. Several high-profile advertisers disappeared shortly a...
