Tuesday, February 02, 2010

“Staying in is the new ‘night out’ for SuperBowl

NIELSEN: NINE OUT OF TEN U.S. CONSUMERS TO WATCH SUPER BOWL AT HOME INSTEAD OF FROM A BAR OR RESTAURANT

Typically its a slow night for restaurants as folks gather with family and friends to watch the Superbowl. Nielsen has results of a study that validates this. Here is more from Nielsen.

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Most Consumers to Spend Same Amount or Less on Super Bowl Food and Beverages

The great majority of U.S. households -- 9 out of 10 – say they will be watching Super Bowl XLIV at home or at a friend’s or relative’s house instead of watching it from a restaurant or bar, according to a new survey by The Nielsen Company.

And for their home viewing, only five percent of households expect to spend more on food and beverages for the Super Bowl this year.


“Staying in is the new ‘night out’ and we see this trend continue to play out with the Super Bowl,” said Nick Lake, vice president, group client director, Beverage Alcohol at Nielsen. “Consumers continue to rein in spending and while this ‘new normal’ provides challenges for restaurant and bar owners, it presents opportunities for consumer packaged goods (CPG) retailers and manufacturers.”

Nielsen’s survey of more than 28,000 U.S. households also shows that 86 percent of Super Bowl viewers plan to spend the same amount or less on food and beverages for the Super Bowl this year, while only five percent plan to spend more.

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